Many small business owners never start a blog. They have so many demands on their time already, that blogging is either a distant priority or not even on the radar. Who has the time to develop expert copywriting and social media skills when you’re busy trying to turn a profit?
Sadly, this mindset is a huge mistake that costs a lot of small businesses because they never consider the full benefits of blogging for marketing.
So what is the importance of blogging for small business? Here are the top 5 benefits.
Search Engine Rank
Websites with current, high-quality content rank higher in search engine results without the need to pay for traffic. Google in particular loves websites filled with regularly updated, useful content.
Not only that, but proper on-page SEO within your blog posts can help you rank for long tail keywords and give your business the opportunity to gain higher levels of organic search traffic.
Gimmicky sales pitches and bland, stale website content drive potential customers away. Today’s discerning consumers want answers to their questions posed in a conversational, easy to digest format. They’re not only looking for “just the facts”, they want them delivered with a humanized touch.
Blogs are great for anticipating the needs of your visitors, answering their questions and building relationships. If your competitors are blogging and interacting and you aren’t – you ARE losing business.
Improves Sales and Conversions
Your blog demonstrates to visitors that you are engaged and devoting energy to your business. Nothing is quite as alluring as a business that is passionate about helping people and loving what they do.
In fact, active blogging and social media posts provide a great ROI, you’ll get much more out of it over time than what you invest up front because an active blog sends this signal loud and clear to your visitors.
Consider also that your top-notch content is more likely to be shared, placing your brand and your experience/expertise in front of new people who wouldn’t have otherwise known about you.
Opens Up Communications
Have you ever had a question about a product or service, but didn’t really want to pick up the phone and call? A blog is not only a great way to speak to your potential customers, it provides a very easy way for them to communicate with you through comments.
I write numerous articles on subjects I’m passionate about. Many of my pieces have questions and comments because it’s easier than clicking the “contact the author” button and composing an email or picking up the phone.
Enhances Social Media
Developing your own content makes social media work harder for you. Sure, you can share other people’s content and that’s great. People like social media pages that aren’t all just shameless self-promotion.
If other content is all you share, however, you are losing the opportunity to drive traffic to your own products and services. Social media works best when you share a variety of content and that includes your own.
If you’re a small business, chances are you have concerns with both time and monetary investment when it comes to a blog and social media management.
Those concerns are certainly understandable, sometimes there just aren’t enough hours in the day, but you also must consider what your business may be losing by not taking advantage of blogging and a strong social media presence.
Fortunately, there are freelancers available that can help you take on these tasks and ultimately grow your business. If you’re curious about making the investment into your website, please contact me for a free quote.
Even if I can’t help you; I’d be happy to direct you to other resources or even give you some tips on how to start blogging on your own.