Need a foolproof way to grab your reader’s attention? It can be easy to get lost in a sea of other writing, so little things like trigger words make all the difference.
Here are a few words to use more because it will ensure that your readers are more compelled to act – whether that means buying products you are endorsing, or simply reading more of your work.
Your words should incite emotion:
Empower and Overcome – are two great words to encourage others to resolve a problem for example.
Learn to trigger empathy. Express frustration with “tired” or “exhausting” – things people can relate to when faced with stressful situations. These should be followed up with the very solutions your post or product provides.
Make your readers take action with words like “now” or “hurry” – see how those words evoke a sense of urgency? This is known as a call to action.
Appeal to the laziness in all of us with words like “Easy” and “Quick”.
Tap into your reader’s natural sense of curiosity with great headlines and opening hooks. There is a reason “click bait” works.
Of course, there is a lot more to the science of choosing the right words. The good news? You can learn this art in-depth and improve your writing by reading this hub: How to Write Words That Captivate Your Readers